Customers will ask you a question and you'll proceed to talk about your product. That is why you are not making more sales. It is your product knowledge that keeps getting in the way. Not that you do not have enough product knowledge ? trust me you have plenty. It is that you are not listening to what your customer is truly asking you. You are taking their questions or statements literally instead of trying to clarify what it is they are truly asking you.

Customers do not know what questions to ask. So instead they ask a question that they are comfortable with hoping that you will find out what they truly want. By getting to the heart of the matter and finding out why they ask what they ask Cheap Authentic Soccer Jerseys , you will unlock the key to the sale.

If you are able to focus your presentation on the customer and how the customer will benefit from a product and your competition has focused their presentation on product knowledge; you will win the sale every time. Customers buy emotionally and they justify their purchase logically. This means that you have to sell emotionally and validate their decision with logic. It will never work the other way around.

When you focus on the emotional reason that the person is listening to you today and speak in terms of how the product will benefit them, you are giving the customer what they want; solutions!

Don't get me wrong, product knowledge is necessary, but you are very likely bringing it up too soon in your presentation. Your customer does not care about you, your product Cheap Soccer Jerseys , or your company. They only care about themselves and fulfilling the need that they have today. Therefore everything that you talk about should be in terms of them and how they are going to benefit from your product. So put your product knowledge aside for one second and focus on your customer's needs.

The only way to find out the customer's needs is with good questions. If a customer immediately asks a specific technical question about your product, then you need to ask yourself why they are asking that question. Think about it for a minute. Most salespeople in your industry will immediately go into a product puke session about nuts, bolts, and widgets instead of asking the customer "why do you ask?" Remember, they are not having a conversation with you today to buy nuts Cheap Jerseys From China , bolts, and widgets. They are having a conversation with you today for some other reason and it is your job to find out what that reason is.

The next time you are getting ready to launch into a presentation about why your product's specs are better than the product specs down the street; I challenge you to ask yourself, will this customer truly NOT benefit from the other product?

For more information on engaging questions that you can use to get your customer talking; send a blank email to questions@ .

Tom Richard is the President of Tom Richard Marketing and specializes in both marketing and sales education. Visit his website at Not long ago, chip giant Intel has done a series of two large-scale acquisitions: to 7.68 billion U.S. dollars of high-priced acquisition of security software maker McAfee, then spent 1.4 billion acquisition of Infineon's Wireless Solutions Division Cheap Jerseys China , which is near Intel, the largest in recent years has made two acquisitions case.

Intended to move

If you look carefully, you will find from these two acquisitions are related to the mobile market. If only to PC security issues, Intel does not seem necessary to spend such a high price for acquisition of a difference with their core Xinpianyewu million miles from the security company, estimated that Intel for high prices is because the two previous acquisitions McAfee Inc. (TrustDigital and tenCube) Cheap Jerseys , the two companies for mobile phones and other mobile platforms to provide security services.

Acquisition of Infineon's Wireless Solutions sector is even more straightforward: the design of this sector baseband and RF chips used not only by Apple's iPhone, as well as Samsung, LG and other big phone makers to use.

Both soft and hard by a big acquisition, Intel is clearly in the mobile market into a very big bets, and the reason why the development of merger and acquisition Wholesale Authentic Soccer Jerseys , rather than their own way, also because in this market, Intel has encountered a bottleneck.

First of all, computing equipment, allow me to use the word Wholesale Soccer Jerseys Cheap , because I really do not know what more suitable words to express PC, mobile phones, automotive processors with a variety of computer summary. Desktops to laptops in the transfer process, Intel and retaken the initiative, in addition to their processors more competitive Wholesale Soccer Jerseys Online , but also with Intel leading the Wifi large area not unrelated to success - Intel's Centrino processor will be integrated into the Wifi communication module, able to notebook manufacturers to provide more integrated, more complete solution processor.

And more from the notebook to the process of small computing devices, Intel has once again almost made it: it introduced the Internet in this once popular, accounting for the vast majority of computing devices 7-10 inch market.

Power bottleneck

However Wholesale Soccer Jerseys Free Shipping , Intel's expansion to the mobile market experiencing a bottleneck soon. Since the Intel chips do, so any mobile computing device, we need three kinds of chips: the first is the baseband chip to deal with aspects of mobile communication protocols; the second is the RF chip to deal with antenna problems, we can the previous two categories are classified as mobile communications chip; third is the application processor to handle complex calculations, this is Intel's strengths.

First talk about the application processor. Although the application processor is Intel's strengths Wholesale Soccer Jerseys From China , but it was in the PC area, to mobile devices, the same strong-power Intel processors became a problem. Internet not so favored the latter part of the reason, and becaus. Cheap Jerseys China Cheap Nike NBA Jerseys Wholesale Hoddies Cheap Hoddies Cheap Hats Cheap NCAA College Jerseys Cheap Soccer T-shirts Cheap Adidas NHL Hoddies Cheap Nike NFL Hoddies Cheap Baseball Hats