Then what's the reason that the audience think adidas tubular that the official sponsor is Nike? All that is for its origin, an advertisement specially made for London Olympic Games. Nike paid much attention to "London" in every place in the world where athletes started their games, which includes the United States Ohio London, London Square in someplace, Jamaica and India inns named London, a "London" stadium, the baseball field named London, Nigeria London, and so on. You have to admire Nike's intentions, coupled with its always excellent copywriting; you can't help imagining the Olympic Games spirit after you watch this excellent advertisement which tells the ordinary story of the athletes. Of course, this is the result Nike hope to see.

Of course, this so called "ambush marketing" does succeed, but the London Olympic Organizing Committee also did not eat cooked rice, they would not watch Nike take the place of Adidas by force or trickery. But Nike really did cleverly enough, even Olympic Organizing Committee is very difficult to pick out the thorn, so it didn't punish Nike.Nike has always obeying the marketing conception "Establishing relation with consumers", which is concentrated expressed in the continuously updating of the day on the adidas originals official micro blogging " Just Do It". Nike would keep carrying on the track of the hot or controversial events of the Chinese team on the day, matching the relevant micro-blog copywriting and micro-blog pictures. Of course, this does not contain the name of any athlete, also can not use any stadium picture so that to cause the widespread resonance of people is not an easy thing, adidas stan smith and the copywriter with micro blogging pictures and team of full-time waiting is essential.

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And Berlin marathon and other marathon is not like Beijing marathon of so many amateur players, and Adidas cool run team is composed of these amateur players. At 8:30, at the starting of gun, the adidas zx flux first professional group of athletes deployed, and more contestants slowly ran over the starting point with the brigade. For cool running group and other amateur contestants running up is happy, independent of the end point. In order to assistant with each runner to realize their marathon dream, Adidas in the entry run in a special launched a challenge task -- match sprint. That means that when ability is alike of the friend, they form a running rhythm alike team, match speed companion all the way encourage each other to finish the tough marathon race, challenging the limitation of individual.